Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
After a 9-month stint with Real, the Orlando-based Ken Pozek Group has returned to Keller Williams. The 21-agent team closed $322M in sales in 2021 and 2022
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
Opinion
ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this 3-part series, Bernice Ross talks with Jeff Lobb about marketing use cases
Opinion
Trying to figure out how to use AI without creating generic-sounding content? Learn 3 ways that you can use ChatGPT for Instagram without automating yourself out of personal connections
These TikTokers are creating engaging, inspiring videos; follow them to supercharge your day and your business
Clever Real Estate finds its leads with extensive content marketing, reams of articles on its website designed to educate consumers on a vast range of real estate topics
In 2023, if you put an emphasis on the art of human connection and tap into your ideal clients, you have a chance to see the success you're after using the platform
Whether you're aiming to elevate your video content or shooting your first one, these ideas will help you reach more prospects, establish you as a local authority and spark your creativity
Social media is still a tremendous tool for real estate professionals to grow their businesses. Take advantage of its affordability and ubiquity this year
More than just a tool for generating leads, your website should showcase your personality and the flair you bring to the business
Would you like to help your clients and sphere cut their homeownership and home maintenance costs substantially in 2023? This 12-month marketing plan is suitable for social media, email, direct mail and even video
The Los Angeles-based company has released a three-pronged set of related marketing add-ons designed to help real estate agents find and secure leads
Whatever medium you use to communicate your message, make sure the message is also clear, concise and consistent