How to reach stalled homebuyers
Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers
by Christy Murdock Aug 10
How to look like a pro: 5 marketing strategies for new agents
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
by Christy Murdock Jul 12
Freshly licensed? 10 tips for getting the most out of your career
Money, satisfaction, enjoyment — here’s how to have a more gratifying career
by Christy Murdock Jul 7
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Marketing through video? Here's how to 10X your reach
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
by Kendall E. Bonner Mar 23
Top 9 social media trends to watch in 2021
Opinion
Squeeze the most out of your content, and maximize your social media presence with these tips
by Katie Lance Dec 20
2 innovative team leaders share their secrets to success
Leaders Jonathan Spears and George Laughton shared the systems and tools that fuel their über-successful real estate teams during an Inman Connect workshop on Thursday
by Marian McPherson Dec 18
Interactive content creator Studeo launches OpenBlvd for localized marketing
The well-regarded digital content automation service now has a tool for agents and brokers focused on becoming local experts, and better storytellers
by Craig C. Rowe Nov 24
Let tech lead! How to get more clients in 2021
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
by Abhi Golhar Sep 17
How to stop posting listings and start winning at social media
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
by Jim Dalrymple II Sep 15
Looking for a simple solution to social media? Try PropertySimple
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
by Craig C. Rowe Sep 11
Jump into spring with Marketing and Branding Month at Inman
Join us all month long for an exploration of what marketing and branding looks like in today's competitive spring selling landscape
by Inman Sep 1
ActivePipe rolls out custom content campaigns
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
by Craig C. Rowe Aug 12
Want to generate leads? Focus on ramping up organic traffic
Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge
by Brandon Doyle Jun 29
Email marketer ActivePipe buys content creator HomePrezzo
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed
by Craig C. Rowe Jun 9