If you're in the throes of revamping your social media strategy and are wondering what to focus on, look no further. Here, social media expert Katie Lance gives her top social media tips for 2021
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
Opinion
Squeeze the most out of your content, and maximize your social media presence with these tips
To make the most of their time, agents need to hit the restart button now — before jumping into the new year. Cross out these actionable items, and you'll kick off 2021 right
Looking for ways to improve your content marketing strategy? Learn how from this virtual workshop featuring Valerie Garcia and Peter Lorimer
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
If you're an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one
There’s no better time than now to prepare for fall marketing season. For agents wanting to take action now, here is a slew of marketing ideas, tools and apps to use for generating more business with less effort
Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge
To the thousands of people searching the internet for information on neighborhoods, properties and agents, your online presence is your first impression and your best chance to impress. Here are some ideas to take it to the next level
It’s common for prospective clients to contact multiple agents when they need help. So, why would they pick you when there are so many other options to choose from? Here are nine tips to help you hold on to those precious online leads
Prospective clients need someone they can trust, especially in today's climate, which doesn't inspire much confidence. Here's how you can prove that you're the agent to hire
Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business