David Marine on AI, storytelling and being 'dunked' by Shaq at Gen Blue
The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
by Lillian Dickerson Oct 19
Coldwell Banker's 'Dream' ad campaign revs up the competition
The refreshed campaign features a 'Move Meter Match-Up' extension that will encourage NFL game viewers on streaming services to compare cities of different teams from a real estate angle
by Lillian Dickerson Aug 22
3 marketing basics every agent needs, from Coldwell Banker's CMO
As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers
by Jim Dalrymple II Apr 5
Coldwell Banker will be focusing on sellers in 2022 — here’s why
David Marine, chief marketing officer of Coldwell Banker, recently told Inman his company's ongoing rebranding efforts have improved both consumer and agent sentiment, and buoyed the fortunes of local franchisees
by Jim Dalrymple II Oct 6
Coldwell Banker names new vice president of Global Luxury program
Michael Altneu, who boasts more than 15 years of experience in real estate, most recently at Realm, will report to Chief Marketing Officer David Marine
A year of relocation: Where luxury buyers moved in 2020
A new report from Coldwell Banker sheds light on where the wealthy moved this year, why they relocated and what they're looking for in a home
by Lillian Dickerson Oct 27
Inman Handbook: Branding your way to success
Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
by Jim Dalrymple II Sep 25
Coldwell Banker unveils new global luxury rebranding
The rebranding is part of the company's ongoing efforts to modernize its logos and imagery
by Jim Dalrymple II Sep 16
Inman Handbook: Effective marketing in changing times
The coronavirus pandemic has helped push real estate marketing online, but effective messaging remains just as important as ever for real estate professionals
by Jim Dalrymple II Sep 8
Coldwell Banker debuts new pandemic-inspired ad
The ad, dubbed 'All We have Is Home,' is filled with crowdsourced video and focuses on the idea of home during the coronavirus pandemic
by Jim Dalrymple II Aug 3
How I Connect Now: Frederick Peters, David Marine, Amie Quirarte
Three members of the Inman community share their tactics for success during this time
by Inman May 8
WATCH: How and when to update your brand
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
by Inman Feb 13
Coldwell Banker CMO shares the keys to a hit rebrand
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
by Marian McPherson Jan 28
Coldwell Banker debuts finalized new logo, branding standards
The company settled on new branding imagery after about 6 months of beta testing in several different parts of the country
by Jim Dalrymple II Sep 12