Inman recognizes marketing heads, brand leaders and communications executives
Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology
Starting March 27, ERA will be running ads on streaming platform MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates
Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry
The key to finding a brand's story is making sure that the consumer's, the brand agents' and competing agents' views of that brand all align, Marine told Inman Connect New York attendees
At Inman Connect New York this January, we'll bring together an unprecedented number of C-suite heavyweights for a meeting of the minds as leaders, innovators, industry disruptors converge
Better Homes and Gardens Real Estate has unveiled a new tagline, 'Nobody Knows Homes Better,' in its latest consumer-facing ad campaign
The prestigious award honors the most creative, innovative and strategic-thinking marketers within the real estate industry for 2024
The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
This year's event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses
The refreshed campaign features a 'Move Meter Match-Up' extension that will encourage NFL game viewers on streaming services to compare cities of different teams from a real estate angle
As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers
David Marine, chief marketing officer of Coldwell Banker, recently told Inman his company's ongoing rebranding efforts have improved both consumer and agent sentiment, and buoyed the fortunes of local franchisees
Michael Altneu, who boasts more than 15 years of experience in real estate, most recently at Realm, will report to Chief Marketing Officer David Marine
Sponsored Content
Collaborating with a network of 100,000 agents has led to building industry-leading technology products