Privacy rules are changing marketing. Are you prepared?
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
by Chris Smith Jul 13
Looking for leads? Tap into these digital door-knocking strategies
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
by Bernice Ross Jun 9
Lone Wolf Technologies acquires LionDesk and HomeSpotter
'Ultimately, where we want to go is a fully connected digital platform with a single user persona,' said Lone Wolf CEO Jimmy Kelly
by Craig C. Rowe May 11
Overcome the overwhelm! Create a video marketing plan that works
Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition
by Christy Murdock Apr 29
Zentap addresses all your Facebook needs in one place
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
by Craig C. Rowe Mar 26
ActivePipe's SmartSend advances the role of email in lead nurture
Email list maintenance is crucial to any agent's lead nurture and branding efforts, yet it's too often looked upon as a passive marketing activity. Recent updates from ActivePipe are making easy work of it
by Craig C. Rowe Feb 18
5 digital marketing topics that'll shape 2021
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
by Aaron Lacey Jan 11
How to become a local real estate celebrity in 2021
To become an authority in your region, you need to become a master of engagement using video — here's how
by Victoria Kennedy Jan 9
4 digital marketing tips guaranteed to boost productivity in 2021
Whether you’re just starting out or a seasoned Realtor looking to step up your game, these tips will help you create a successful marketing plan for the year ahead
by Victoria Kennedy Dec 10
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
Real Grader helps keep agents' online reputation on track
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
by Craig C. Rowe Nov 27
How to leverage vendors for better client experiences
Opinion
Here are a few ways to make a significant impact on your client relationships
by Kendall E. Bonner Nov 24
Up your social media look with Feed Appeal
Opinion
The new social media content company has its design roots in Silicon Valley, but it's aiming to make the real estate industry look better online
by Craig C. Rowe Nov 6
Digital marketer Ylopo and CRM Chime spark strategic partnership
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
by Craig C. Rowe Oct 7
How Corcoran Group shifted to focus on coaching to the moment
Corcoran Group shifted hard and fast to a fully virtual agent development program when the pandemic hit New York City mid-March. SVP of Learning and Development Marc Alter told Inman how his coaching team pivoted during the pandemic to best serve their agents
by Lillian Dickerson Aug 24