How we’re using QR codes for high-impact real estate marketing
Stop sending the same-old, same-old marketing collateral. Use QR codes to make everything you provide more meaningful
by Janet Pozos Jul 7
One card isn't enough: Get more leads with this 'just sold' method
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
by Janet Pozos Apr 21
Seeing fewer leads? Time to re-engage your direct mail marketing
It's time to dust off your mail lists and hope your graphic designer didn't take their Photoshop skills on the road to become a #vanlife influencer
by Craig C. Rowe Jul 22
Direct mail marketing isn't dead! Here's how to do it right
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
by Christy Murdock Feb 28
How to use direct mail to find off-market homes
Use Gary Boomershine’s 6 M’s of mailer marketing to sniff out off-market listings
by Pat Hiban Jun 19
What makes a real estate call to action highly effective?
Ask yourself what your clients want and need, then give it to them in the form of a call to action
by Amy Puchaty May 15
Michael Rossi, founder of Elegran
As the founder of New York firm Elegran, maverick Michael Rossi pushes innovation boundaries to the wartime level
by Gill South Sep 21
Hands typing on a laptop keyboard next to a cup of coffee
After struggling to stand out, Ben Hirsh created the 'digital heart' of his city with a flourishing community news site
by Gill South Aug 30
5 secrets of a successful direct mail marketing campaign
Get a great list, and be ready to act
by Than Merrill Jan 8
Video: How to combine traditional and cutting-edge methods to dominate your farm
High-tech, high-touch direct mail lead generation
by Matt Johnson Dec 15
Leigh Brown's reader mail: My top tips for a brand-new agent
Predictive analytics breathe new life into direct mail marketing
Whittling down to specific house-hunting clients could keep marketing strategy alive
by Rick Frascona Apr 21