end-of-year planning
End of year planning should be at the top of your to-do list now. Erica Ramus shares strategies to make it more effective and more impactful
by Erica Ramus Nov 6
walking away from a recruitment offer
While a recruitment offer may be flattering, this may not be the time to say yes, broker Erica Ramus writes. Here's how to walk away without burning bridges
by Erica Ramus Nov 4
Halloween marketing tricks
Every holiday is an opportunity to remind people that you're not just a salesperson, Darryl Davis writes. You're a neighbor and, possibly, the hero they need now
by Darryl Davis Oct 29
real estate agent burnout
Real estate agent burnout is real, coach Darryl Davis writes, but it can be avoided. Here's how to reset, regroup and restart your engine amid tough times
by Darryl Davis Oct 27
confused man calculating cost per lead
In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen
by Josh Ries Oct 27
An image of someone googling something to represent Google Business Profile mistakes real estate agents often make.
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence 
by Troy Palmquist Oct 20
Can you tell what's real anymore? How AI video is testing our trust
OpenAI’s Sora is redefining short-form video, forcing creators, brands and audiences to navigate a new era where synthetic content looks indistinguishable from reality
by Jessi Healey Oct 18
Two people shaking hands in front of an explosion of color to signify media outreach strategies for real estate.
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes
by Amy Stockberger Oct 13
Majority of Americans now use AI to learn about the housing market
Despite using AI more in their market research, most Americans still see the real estate agent as the best resource when it comes to buying and selling, a new study by Realtor.com says
gavel and American flag with money
Opinion
If you're dependent on Zillow for lead gen, it's time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes
by Josh Ries Oct 1
Illustration of U.S. and China flags with a handshake in front, the TikTok logo centered, a doge meme image in the background and a bar chart rising on the right, symbolizing the TikTok Oracle deal, meme culture and shifting social media metrics.
The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
by Jessi Healey Sep 21
"Welcome to Fabulous Las Vegas, Nevada" sign
Mark Sivek was due to join the association's Board of Directors in 2026, but was removed from appointed positions after derogatory remarks about late conservative activist Charlie Kirk
by Lillian Dickerson Sep 12
justice statue superimposed over courthouse columns
A San Diego man has dismissed his lawsuit against Zillow for allegedly sharing his personal information through 3rd-party tracking pixel technology. He can refile the suit at another time
by Marian McPherson Sep 10
woman in spy gear in front of house to represent don't be a secret agent
Don't be a secret agent in your market. Coach Darryl Davis shares why being visible can be fun, fulfilling and vital to the growth of your real estate business
by Darryl Davis Sep 3
An image of a woman who's being overwhelmed with time, contracts and other distractions to symbolize real estate self-sabotage.
Stop being mean to your mind, coach Darryl Davis writes. Don’t let negative self-talk and your inner saboteur rob you of the confidence you’ve earned
by Darryl Davis Aug 26