4 terrible ways to get 'likes' on social media
Opinion
Sure, we all want our 'friends' (and their friends) to engage with us online both personally and professionally, but don't make these gross moves
by Jay Thompson May 8
Need fresh talent? Use these 4 modern recruitment strategies
To keep your brokerage's business healthy, you need to maintain a healthy talent pipeline
by Anna Johansson May 3
'Why do I need an agent?' 7 quick answers for doubters
Real estate agents still play a valuable role in the age of algorithms and DIYers
by Dr. Hank Seitz Apr 29
Zodiac globe
Reports have emerged of home services being denied based on astrology, and there doesn't appear to be any legal way to stop it in the US or Canada
A fool-proof approach to creating and scheduling content
Opinion
Here's how to create amazing content and distribute it so it reaches your target audience quickly and effectively
by Leslie DeLuca Apr 26
Avoiding trouble: 8 digital marketing rules for agents
Just because you can, doesn't mean you should: A primer for digital marketing
by Leslie Ebersole Apr 18
3 marketing activities all agents should be doing
Opinion
Retention of current clients and referrals through their experiences will do more for you in the long run than any campaign ever could
by James Rozanski Apr 8
Who do you want to sell to? 4 tips for honing your target market
Opinion
Figure out who is in your audience, learn their pain points, listen to feedback, and leverage social media to reach them with the answers they need
by Mike Jeneralczuk Apr 7
Kardashians, Kim Kardashian, selfie, Lakers, Kris Kardashian
She’s broken the internet time and again. Now find out what this mother and entrepreneur can teach you about using social media in your business
by Christy Murdock Apr 2
Homeowner couple in front of sold house
In the wake of HUD charging Facebook with violations of the Fair Housing Act, another online giant has come under renewed scrutiny
by Patrick Kearns Apr 1
How to leverage the one thing every listing has — the address
Opinion
Make sure you're always relevant to the consumer with these 3 tips
by Kyle Draper Apr 1
7 trust-building social media hacks
Give your audience something new and interesting that you're truly passionate about
by Ryan Rodenbeck Mar 31
Here’s how Facebook’s housing ad discrimination worked
How discriminatory was Facebook's ad targeting? 'Hijab fashion,' 'Christian' and 'Puerto Rican' were just a few of the thousands of attributes advertisers could choose to exclude
by Patrick Kearns Mar 29
HUD charges Facebook with housing discrimination
The charges state Facebook's advertising platform 'unlawfully discriminates based on race, color, national origin, religion, familial status, sex, and disability'
by Patrick Kearns Mar 28
New to real estate? Make these 8 things your first-year's mission
Opinion
Learn to be the best agent in your market place, dominate the competition and watch your closings and commission soar to near unlimited heights
by Matt Kaestner Mar 24