Opinion
Gen Z values authenticity, connection and vulnerability. Passive advertising online won't work, take it from a Gen Zer
Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
Nine out of 10 Generation Z adults, the youngest group to wade into the housing market, plan on using an agent to buy a home, according to Homes.com survey
Today's 18-year-olds should stash away $304 per month starting now to afford a median-priced home by the time they're 30
A panel of young adults and teens grew up in a multiscreen world but say they prefer the human touch guiding them through real estate
Born between the mid-90s and early 2000s, they're more eager to own than millennials, a new survey reveals
This young generation will shell out over $102k on rent by age 30, study finds
'Information has no value,' Jaime Casap tells a room full of listing data gatekeepers
Lay the groundwork for many years to come
How today's teens shop, virtually connect and ponder homeownership
Today's teens plan to eventually buy a home, but they have some other plans first and won't take the process lightly
Tomorrow's buyers would even be willing to give up video games for a year