Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted
Burned out and bummed out is no way to live. Try these plush gentle prospecting techniques from Rachael Hite to shift out of the grind and find some peace of mind
If you want to get your name out there, a Google Business Profile is the way to go. Jimmy Burgess shares how to optimize your online presence with this underutilized marketing tool
It's not just how your marketing looks, it's how it performs. According to broker-owner Eric Bramlett, in performance marketing, results reign supreme
Nearly 3 years after 'Saturday Night Live' declared 'real estate is your sex now' in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data
Droves of people have flocked to Texas for new jobs, tax and affordability purposes, and political reasons, and demand from this new class of wealthy buyers is stretching luxury inventory thin
Rather than being replaced by artificial intelligence, the agent of the future will have fewer rote tasks to perform, Cat Allday, AppFolio's vice president of AI and product operations, tells Intel
Whichever side of the mentor/mentee relationship you fall on, it's vital to understand what makes mentoring worthwhile and workable
What drives clients to leave reviews and testimonials — and how can you encourage them to do so for your real estate business?
'Nothing Compares to What's Next,' developed with design agency Huge, builds on the firm's 2021 campaign, positioning clients for a hopeful new era working with a Sotheby's agent
Tools such as ChatGPT and Bard are brand new but already revolutionizing online content and the real estate industry. Scroll through Inman's latest handbook to get the lowdown
Make sure all of your profiles are fully updated with this easy-to-use checklist — in 1 week
'SphereBuilder' is designed to help real estate professionals figure out if their social media marketing is effective. The 1st tool will roll out in Denver, Colorado, and Huntsville, Alabama
OJO founder and CEO John Berkowitz shares what a Chinese translation of 'crisis' means for his company and what impact artificial intelligence might have on real estate
Author and strategist Katie Lance told an audience at Inman Connect New York on Wednesday that putting yourself out there on video isn’t about getting popular, and all that matters is trying