Lesson Learned: Stay true to yourself to attract your ideal clients
 Find out what Miami Beach luxury agent Anna Sherrill has learned as she's grown and what she'd tell a new agent just starting out in the business
by Christy Murdock Aug 27
Balance franchise brand autonomy with consistency
Commit to your franchise's brand standards while keeping your individual identity to build a real estate business that resonates both locally and globally, The Agency's Tara Scholl-Gettles writes
A picture of a woman shaking hands with someone, indicating that the deal is done and she's avoided these real estate lead generation mistakes.
Luxury broker Filippo Incorvaia shares the story of how one residential client set the stage for a career shift and led to a host of new referrals
by Filippo Incorvaia Aug 27
Pending starter home sales soar as first-time buyers return to market
Pending sales of starter homes surged 10.2% in July, reaching their highest point since October 2022 as mortgage rates began to decline, according to data released Monday by Redfin
by Richelle Hammiel Aug 26
LPT Realty rolls out 'Buyer Power Tools' resource for agents, clients
The Florida-based brokerage's buyer-focused marketing and educational resources are made for agents in need of assistance as they pitch buyer representation services, executives told Inman
by Craig C. Rowe Aug 26
SERHANT. expands in Florida with Naples Concierge Group
The team addition will grow SERHANT.'s reach in Florida beyond existing markets of Miami, Tampa and Delray Beach. The firm has recently added 77 agents across all its markets
by Lillian Dickerson Aug 26
Where listings are bouncing back — and where they're not: Intel
Agents are having very different experiences in the Midwest compared to the coastal South. Intel breaks down 2 years of Realtor.com data to get to the bottom of this split market
by Daniel Houston Aug 26
Jeremy Wacksman on becoming CEO, leading Zillow into a new era
A week after being named CEO, Wacksman shared what it's like to take the baton from Zillow co-founder Rich Barton, the power of technology and the role portals play in a post-settlement world
by Marian McPherson Aug 26
Is speed to lead dead?
The best real estate lead isn't always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that's best for both you and your potential client
by Chris Drayer Aug 26
Attorneys, consumer groups have got eyes on agents: The Download
Everyone — from Michael Ketchmark to the consumer advocates behind Moehrl — is letting agents know that they're under scrutiny as they implement the new rules
by Christy Murdock Aug 24
Be very demure, very mindful of viral social media micro-trends
Opinion
Trainer Rachael Hite breaks down the latest viral TikTok trend from influencer Jools LeBron and gives guidance on whether real estate agents should hop on the bandwagon
by Rachael Hite Aug 24
Side debuts new coaching and training program
The program features top agents and brokerage founders and will be available to both Side users and the broader real estate industry
by Jim Dalrymple II Aug 23
Halfway through 2024, luxury looks stronger than in 2023
Key factors agents will keep an eye on as the year continues include dream home buying trends, elections, the economy and emerging markets, according to new midyear luxury reports
by Lillian Dickerson Aug 23
Big life moments aren't only factor driving homebuyers in 2024: Poll
Active homebuyers are motivated by numerous factors — including a desire to find a larger or nicer home in this high-rate environment — according to the latest Inman-Dig Insights consumer survey
by Daniel Houston Aug 23
Rewrite your success story at Inman Connect New York 2025
Picture this: It's January 2025. A new president has just taken office, and the real estate industry is buzzing with potential. A new chapter begins
by Inman Aug 23