Bad recruiting doesn’t just fail; it damages your reputation, your culture and your pipeline. Kevin Van Eck shares 5 tactics that are hurting your brand (and what to do instead)
Nearly 85% of agents who responded to a recent Intel Index survey said they field multiple inquiries each year, with 16% of those saying the calls are coming as frequently as once a week
Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days
What if the fastest way to break through your biggest blocks was asking AI to call you out? Real's Drew Thompson explains how
Nearly 70% of agents who have purchased portal leads in the past say they no longer buy them, citing 'time and money' needed for maximum ROI, according to the latest Intel Index polling data
Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
Broker Joseph Santini offers 10 truths about real estate that will put you on the right track and save you some time on your path to success
As portals bet on predictive AI, algorithms and massive ad spends to build customers for life, Bernice Ross writes, you can be there personally for the important milestones in your clients’ lives
The AI-driven solution 'automates follow-up messaging, allowing real estate professionals to re-engage previously unresponsive prospects effectively'
Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works
New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers
Real's Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings
Opinion
Darryl Davis outlines the way Zillow's actions and policies are designed for its own benefit, not for the benefit of sellers or real estate professionals
These are the costs that can be cut to get on a firmer fiscal footing so that you can feel better no matter which way the economic pendulum swings
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers