7 expense-cutting strategies for real estate teams in 2025
Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. Maintain profitability and reinvest savings into the areas that truly drive growth
by Chris Pollinger Oct 28
11 transaction-generating strategies primed for success
It's up to you to make your own luck and find opportunities where others won't look. Jimmy Burgess offers strategies both old and new that are poised to work now
by Jimmy Burgess Oct 25
An image of an "ASK" sign outside of a building to symbolize 35 questions to ask your next broker.
Whether you’re considering switching brokerages or joining a team, it’s as much an interview for them as it is for you, writes Troy Palmquist
by Troy Palmquist Oct 24
9 ways agents should be using AI to drive real estate sales
Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes
by Luke Babich Oct 22
No need to pay for leads with these grow-your-business strategies
Heidi Harris shares the 5 core strategies she uses to consistently grow her business
by Jimmy Burgess Oct 18
How to unlock the power of AI as you build your real estate team
By adopting AI thoughtfully and strategically, Verl Workman writes, companies can enhance efficiency, productivity and innovation
by Verl Workman Oct 15
Forget mega-teams. Half of all teams have 6 or fewer members
RealScout, T3 Sixty and Tom Ferry released an inaugural Teams Report on Monday, diving into challenges and opportunities as teams navigate sweeping economic and procedural changes
by Marian McPherson Oct 7
With AI, real estate is now a 'game of attention,' Serhant says
AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important
Situational prospecting: Do business today, build for tomorrow
Talking to local homeowners and adding value with the content you provide, Jimmy Burgess writes, will set you up for success both today and in the years to come
by Jimmy Burgess Oct 4
How to craft, hone and rock your elevator pitch
Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity
The art of time blocking: A business basic every agent must learn
An effective plan for time management allows you to focus on the things that matter most to you, both personally and professionally, Keller Williams' Julia Lashay Israel writes
10 must-read real estate business books perfect for 2024
Ready to improve your knowledge and take on some new ideas? Marketing tech expert Stacie Kimberlain offers a list of essential books just right for the current market
by Stacie Kimberlain Sep 27
Revive releases Marketing Center product for pre-renovation pitches
The 'Marketing Center' is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales
by Craig C. Rowe Sep 23
Move class-action lawsuit shines harsh light on network's paid leads
Disconnected phones, undeliverable emails and presumed scams have all become more common, customers of Move's network of companies told Inman in the wake of the Aug. 23 class-action suit
by Marian McPherson Sep 23
A telephone with a ringing bell above it to represent marketing that makes the phone to ring.
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
by Jimmy Burgess Sep 22