Real rebrand is focused on putting the consumer first
On the same day it announced the start of operations in its 50th state, Nebraska, the Real Brokerage revealed a new brand position at its annual RISE event in San Diego
by Craig C. Rowe Oct 24
Insider secrets to survive the shift to today’s skills-based market
Coach Verl Workman joins Bernice Ross to talk all things teams, growth and the demands of the current real estate market
by Bernice Ross Oct 23
10 tasks real estate agents delegate (but absolutely shouldn't)
Opinion
If the 80-20 principle is correct, it’s critical to make sure that you’re focused on what matters and delegate the rest. But agents have taken this too far, writes broker Nick Schlekeway
by Nick Schlekeway Oct 19
Your commission's on trial. Here's what to know: The Download
The bombshell buyer commission trial is finally here. We're making sure you're all caught up before it begins this week
by Christy Murdock Oct 14
‘Sudden’ reversal, mid-storm, Anywhere: Inman's Top 5
With Inman Top 5, you'll find the most essential stories, chosen by our readers. Here are the most-read stores of Oct. 6-13, 2023
by Dani Vanderboegh Oct 13
Here's the best advice you ever received: Pulse
We asked you to tell us about the best piece of advice you've ever gotten to handle the challenges of real estate life. Here are your tips
by Inman Oct 4
CoStar's Homes.com beats Redfin, Realtor.com to become No. 2 portal
In a sign of the listing portal's growing influence, Homes.com hit more than 100M unique visitors in September, sparking a 1,290% annual increase in traffic. Now the portal is second only to Zillow
Who makes more: solo or team agents? We've got the answer
Opinion
When shopping around for a brokerage, new agents may not know what to look for. Team leader Carl Medford breaks down the difference between going it alone and becoming part of a team
by Carl Medford Sep 27
Don't hang up (yet)! What you can learn from cringey spam calls
While you probably don't want to listen to those spammy sales calls, they can teach you something about what to do, and what not to do, when communicating with clients and leads
by Jonathan Pressman Sep 26
Happy Grasshopper launches new consulting program for agents
The year-long program includes 1-on-1 consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results
by Craig C. Rowe Sep 25
Plunk to punch up marketing for Union Street Media, Realforce
Data-backed marketing assets and tactics are designed to help brokerages gain credibility with a thinning crowd of buyers and sellers
by Craig C. Rowe Sep 21
Does size really matter? How to choose the right team for you
Opinion
Livian's Erin McCormick Torres spells out the pros and cons of mega teams and small teams, to help you weigh your options before making any big (or small) decisions
The pandemic broke open houses. Can a financial downturn fix them?
Open houses have been on the decline for decades, with a typical seller hosting just 1 open house before a sale. But an Intel review of data shows a downturn could breathe new life into the practice
by Marian McPherson Sep 20
What is the ROI of Online Real Estate Leads? Insights from a 5 Year Study
Most real estate tech companies focus on making their customers happy, but the CINC team is hyperfocused on making their clients more MONEY.
by Alison Ferenczy Sep 19
Egypt Sherrod would still be a serial entrepreneur in another life
The real estate broker, investor, HGTV star and Inman Influencer shared her thoughts on a wide range of topics, from real estate to personal hobbies and more. Here's what she revealed to Inman
by Lillian Dickerson Sep 19