CoStar's Homes.com beats Redfin, Realtor.com to become No. 2 portal
In a sign of the listing portal's growing influence, Homes.com hit more than 100M unique visitors in September, sparking a 1,290% annual increase in traffic. Now the portal is second only to Zillow
Who makes more: solo or team agents? We've got the answer
Opinion
When shopping around for a brokerage, new agents may not know what to look for. Team leader Carl Medford breaks down the difference between going it alone and becoming part of a team
by Carl Medford Sep 27
Don't hang up (yet)! What you can learn from cringey spam calls
While you probably don't want to listen to those spammy sales calls, they can teach you something about what to do, and what not to do, when communicating with clients and leads
by Jonathan Pressman Sep 26
Happy Grasshopper launches new consulting program for agents
The year-long program includes 1-on-1 consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results
by Craig C. Rowe Sep 25
Plunk to punch up marketing for Union Street Media, Realforce
Data-backed marketing assets and tactics are designed to help brokerages gain credibility with a thinning crowd of buyers and sellers
by Craig C. Rowe Sep 21
Does size really matter? How to choose the right team for you
Opinion
Livian's Erin McCormick Torres spells out the pros and cons of mega teams and small teams, to help you weigh your options before making any big (or small) decisions
The pandemic broke open houses. Can a financial downturn fix them?
Open houses have been on the decline for decades, with a typical seller hosting just 1 open house before a sale. But an Intel review of data shows a downturn could breathe new life into the practice
by Marian McPherson Sep 20
What is the ROI of Online Real Estate Leads? Insights from a 5 Year Study
Most real estate tech companies focus on making their customers happy, but the CINC team is hyperfocused on making their clients more MONEY.
by Alison Ferenczy Sep 19
Egypt Sherrod would still be a serial entrepreneur in another life
The real estate broker, investor, HGTV star and Inman Influencer shared her thoughts on a wide range of topics, from real estate to personal hobbies and more. Here's what she revealed to Inman
by Lillian Dickerson Sep 19
5 ways to soothe your team's toughest growing pains
As COO of Livian at KW, here's what Erin McCormick Torres wishes she had known from Day 1 about the challenges of building a large organization
Commit to stellar service when you commit to these 4 pillar principles
In this 5-part series, real estate broker Nick Schlekeway provides proven principles to help agents build their businesses the right way
by Nick Schlekeway Sep 16
9 lessons most other agents are learning the hard way
While others are learning from their mistakes in today's market, you don't have to. Find out what you should be doing right now to boost your real estate business
by Jimmy Burgess Sep 14
Lead gen is not enough. Here's how to nail down lead conversion
In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it?
by Nick Schlekeway Sep 11
10 ways to invest in your agents (so they're invested in you)
Although brokers expect accountability and investment from their agents, agents need the same thing from their leaders, say DOORA's Troy Palmquist and Janet Pozos
by Troy Palmquist AND Janet Pozos Sep 10
How to generate leads by being authentic and intentional
The correct habits and systems plus a focus on the follow up will ensure that you're generating and capturing the leads you need
by Nick Schlekeway Sep 5