Realogy's new tech game plan? Chatbots, AI and next-gen search
Glenn Fitzgerald, vice president of Realogy’s tech division, discussed the technologies the real estate giant is investing in during an Inman Connect panel Monday
by Teke Wiggin Jul 23
Equifax will pay up to $700M over data breach that exposed millions
The payments are a response to the largest-ever data hack of its kind, which was discovered in 2017 and impacted nearly 150M consumers
by Jim Dalrymple II Jul 22
10 real estate agent myths outsiders believe
Opinion
If you’re thinking about becoming an agent, have a clear view of what it’s like, so you can start out on the right foot
by Joseph Santini Jul 19
Audience Town believes it can end 'pay and spray' advertising
Company CEO calls Zillow 'monopolistic' and Google 'diabolical' in their approaches to controlling data and competing against their own customers. His company helps agents make smarter investments in online advertising
by Craig C. Rowe Jul 19
Credit score firm Equifax launches lead generation product
Lead Accelerator will use Equifax's proprietary data to help agents prioritize the leads most likely to result in sales
by Jim Dalrymple II Jul 18
Two young arctic wolves looking like they are hugging.
REW will take over Lone Wolf's website, lead generation, CRM and IDX services and is offering incentives for customers who make the transition
by Jim Dalrymple II Jul 10
Agent social network Radius launches lead gen marketplace
Agents can pick up leads that were submitted by other real estate professionals, then pay a percentage of their commission when the resulting deals close
by Jim Dalrymple II Jul 10
How to door-knock like a pro on a part-time schedule
Use this 7-day plan to prospect, plan and build relationships
by Pat Hiban Jul 10
Why IDX is still a valid part of your lead generation strategy
Opinion
Done right, with focus on useful long-tail keywords and a consumer-friendly property search, an IDX-enabled real estate website is something every agent should consider
by Jay Thompson Jul 10
Never door-knock again: How geographic layering can grow your business
You probably know what geographic farming is. Here’s how I’m layering my approach
by Leslie DeLuca Jun 30
Why real estate agents fail
Opinion
Our business is not as easy as most people think. On the other hand, when you think about it, the path to success is pretty straightforward
by Joseph Santini Jun 28
Dollar sign homes
The community social network is launching Your Home, a new section that provides consumers with insights about their property and connections to local real estate agents
by Jim Dalrymple II Jun 25
Hyperlocal app PropertyRadar now offers mortgage data
The one-time darling software for finding prospective foreclosures is now offering same tech for real estate agents and mortgage brokers
by Craig C. Rowe Jun 21
Facebook app
The software maker introduces Dynamic Ads for Real Estate, a new tool that seeks to make marketing listings on the world's largest social network a breeze
by Teke Wiggin Jun 19