The paradox of quantity over quality
It's not a silver bullet, but it can be valuable
Direct mail is still the No. 1 marketing strategy for investors
The trials and tribulations of industry professionals
Businesses understand the referral game and can help you win
Finish the year strong, and get a head start on a successful 2016
Don't just do what the herd thinks is best
3 tips for organizing your content
Use your two best tools -- your sphere and the phone
Use this free(ish) online marketing tool to your advantage
Leverage your center of influence to ensure a robust selection of leads
And pass on to the next professional
If so many agents are complaining about buyer leads, why do they keep buying them?
When your center of influence decides to buy or sell a home, you should be the agent handling that transaction
Your center of influence (COI) is tremendously important to your real estate business, and just like any of your lead-generation tools, it requires nurturing and maintenance to remain effective.