Playing the long game with effective lead nurturing
Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible
by Marcus Larrea Nov 21
Jordan Cohen knows what to say and do to win the listing every time
Want to join the ranks of the top listing agents in your market? Trainer and author Bernice Ross says that these proven strategies and tactics can help you become a top listing agent as well
by Bernice Ross Oct 31
Lead gen is not enough. Here's how to nail down lead conversion
In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it?
by Nick Schlekeway Sep 11
Lacking momentum? Here’s how to get your groove back
Creating and maintaining positive momentum is essential for your success. Here's how to get back on top in the face of challenges
by Jimmy Burgess Aug 23
Clients have commitment issues? 10 tips for overcoming them
Whether they're not quite ready to put in an offer or they get a case of cold feet, dealing with commitment issues from clients can leave you feeling frustrated
by Darryl Davis Jul 26
NAR's incredible shrinking membership roster: The Download
Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan
by Christy Murdock May 26
A 6- to 24-month nurture-to-conversion plan for your leads
The work doesn't end once you have a lead. Darryl Davis explains how to turn that possibility into profitability with a month-by-month conversion plan
by Darryl Davis Mar 30
The numbers you need to nurture buyers and sellers through a shift
When your clients are seeing doom-and-gloom headlines, it's important to be able to crunch the numbers and give them the facts
by Nikki Beauchamp Jan 12
How to nurture pessimistic buyers to the closing table
Opinion
Even if they're discouraged, you can help your potential homebuyers manage their expectations and reboot their home search
by Santiago Arana Jul 26
7 client retention strategies that never go out of style
Opinion
To delight clients and keep them for life, it's vital to understand what they really need and want
by Bernice Ross Jul 19
What to do when a customer calls about a home that is sold
Opinion
For too many agents, a call after the listing is sold is ignored. Instead, make it an opportunity and a springboard for adding value
by Tom Toole Jul 11
7 real estate lead generation sites with no upfront costs
Whether you’re a seasoned agent or just starting out in this industry, your ability to consistently generate leads will determine your future growth. Referral-based lead generation companies offer a great alternative that might be a perfect fit for your business. Here are a few to consider
by Jimmy Burgess Oct 22
Chime taps Revaluate to empower lead quality with 'likely to move' scores
'Our industry continues to grapple with an overabundance of online leads,' Chime's Vice President of Sales Mike McGowan said
by Craig C. Rowe May 25
Unify now drumming up business for mortgage lenders
With its acquisition of Unify, Propertybase is in a position to facilitate referrals between real estate brokers and lenders
by Matt Carter Apr 9