Top 8 bogus or even deceptive things agents say to land a listing
With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the things agents might say or do to score a deal
by Carl Medford May 14
Anyone deftly bridges consumer experience gap: Tech Review
As NAR, Zillow, Compass and the MLS community bicker, the consumer is being shown a way to do without them
by Craig C. Rowe May 9
Agent outlook on client pipelines continues to slide: Intel Index
Agent pipelines appear to be better in March than expected, but the market outlook from listing agents took a pessimistic turn, according to the latest results from the Inman Intel Index survey
by Taylor Anderson Apr 7
Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls
Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes
by Bernice Ross Dec 6
How to find the best listing partner for your real estate team
Coach Verl Workman shares how you can identify listing partners who will enhance your team’s performance, attract more clients and drive successful property sales
by Verl Workman Nov 14
Real estate myths BUSTED in 2024
Opinion
Cara Ameer writes that it's more important than ever to tout the truth and legitimacy of what is involved with what real estate agents really do and what they are worth
by Cara Ameer Nov 4
Listing lessons: Managing unrealistic seller expectations
Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy
by Darryl Davis Oct 23
Revive releases Marketing Center product for pre-renovation pitches
The 'Marketing Center' is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales
by Craig C. Rowe Sep 23
Unrepresented buyers need options like Shay: Tech Review
Resourceful real estate consumers deserve better options, especially if they've been through the process a time or two
by Craig C. Rowe Sep 20
My neighbor's house won't sell. Virtual staging would help
On the market well past the median time frame, virtual staging could do a lot to help my neighbor's listing agent land a commission before the agreement ends
by Craig C. Rowe Jun 22
Andy Florance talks Homes.com, the fallacy of 'pure buyer agency'
CoStar Group founder and CEO Andy Florance shares the next chapter of Homes.com's $1B marketing push, the fallacy of 'pure buyer agency' as portals recalibrate for a commission crunch
by Marian McPherson Jun 17
7 things top listing agents know before every listing appointment
Are you really prepared for that listing appointment? Jimmy Burgess shares the things you need to know before you knock on the door
by Jimmy Burgess Jun 2
'It's an arms race': How portals are adapting to the commission crunch
The upending of NAR's cooperative compensation rule is a double-edged sword for Zillow and its rivals, experts told Inman. These are the tools and tactics they're adopting to suit the moment
by Marian McPherson May 28
More agents plan to switch brokerages in the coming year
Thirty-nine percent of agents plan to switch brokerages in 2024, according to Coldwell Banker Real Estate's latest survey, citing favorable commission structures and strong lead gen systems
by Marian McPherson May 1
Here are your thoughts on the changing role of listing agents
You shared your back-in-the-saddle, boots-on-the-ground perspectives now that NAR's settlement has received preliminary approval
by Inman Apr 24