Home staging dips in popularity as fewer agents make the effort: NAR
The National Association of Realtors' 2023 Profile of Home Staging reveals a quarter of all staging efforts yield additional profits of up to $18,935 for a median-priced home
by Marian McPherson Apr 3
3 common listing agent mistakes (and how to avoid them)
Knowledge is power, so it's essential to know all there is to know about listings. Here's how to avoid the top mistakes listing agents make
by Jason D. Greene Feb 17
Are you geared up for a down market? 
Opinion
If you haven’t experienced a buyer’s market before, everything you know about selling real estate is about to be turned upside down. Here's how to weather a downturn and keep your business moving forward
by Bernice Ross Aug 3
New search engine helps buyers span digital divide in rural areas
Broadband service remains a challenge for large swaths of America. Rural internet service is a key part of the Biden administration's $1.2T infrastructure bill, in which it was allotted $65B
by Craig C. Rowe Jul 18
Ownly brings 'click to buy' simplicity to new construction: Tech Review
With more people buying sight unseen and fighting to get offers accepted, buying new construction becomes a worthwhile consideration. Now imagine how much more attractive buying new becomes when builders actually meet the buyer halfway
by Craig C. Rowe Mar 14
Top Trending Agent is a search portal for the best agents and their luxury listings: Tech Review
Opinion
TTA agents benefit from one of the best-designed web profiles the industry has to offer. Its flexibility, user experience and overall aesthetic lend immediate credibility to the agents being searched for by potential buyers and sellers
by Craig C. Rowe Jan 3
Automated listing descriptions get better with Nila June: Tech Review
Opinion
Nila June is software that uses property information to quickly write long- and short-form property descriptions for agents
by Craig C. Rowe Dec 10
Inside Real Estate targets client retention with CORE Home launch
'We’re stepping forward arm-in-arm with our broker partners to provide what the industry needs next,' Inside Real Estate CEO Joe Skousen told Inman
by Craig C. Rowe Oct 25
How to get more listings in 2021
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing
by Dani Vanderboegh Sep 24
'It's never enough!' How to talk to your sellers about marketing
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
by Carl Medford Sep 22
Inman Review: Can iBuyers get you leads? They can with Zoodealio
Opinion
Not quite an iBuyer, Zoodealio does in some instances buy a seller's home, but the software's experience is clearly developed around getting agents more listing leads
by Craig C. Rowe Jul 23
9 tips for getting in good with local listing agents
Being an agent others trust and like to work with is a reputation you earn over time. If you're new in the field, there are a few things you can do to develop those helpful ties, showcase your professionalism and cultivate a network you'll rely on time and time again
by Stephanie Lanier Apr 24
More than half of agents don't bother staging homes for sale
Just over half of listing agents say in a NAR survey that they believe staging boosts how much buyers will offer, but about the same share don't stage. Is reality TV to blame for unrealistic expectations?
8 bogus questions sellers ask when interviewing listing agents
Some of the tried-and-true questions sellers have been asking for years are actually totally meaningless. Here are the top bogus questions sellers ask along with ways to effectively counter them
by Carl Medford Mar 30
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15