Stop presenting and start conversing: the art of the listing conversation
Take your communication skills to the next level when you stop talking at sellers and start talking with them
by Darryl Davis Aug 16
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
22 ways you may be violating the Realtor Code of Ethics
Agents misrepresent themselves and aspects of their transaction, sometimes without even knowing it, according to broker and ethics hearing officer Barbara Betts
by Andrea V. Brambila Jul 27
How to combat 5 common lies listing agents tell — and win the listing
Opinion
Be sure to always ask if the other agent has promised anything that you haven’t. That will be your opportunity to counter any lies with truth
by Carl Medford Mar 2
Defend your commission! 3 steps for showing sellers you’re worth it
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
by Carl Medford Dec 14
Overpriced listing? How to persuade clients to drop that number
If your overpriced listing needs needs a reduction, now’s the time to talk to your sellers. Here are a few strategies and scripts to expand your price negotiation skills
by Bernice Ross Dec 2
Lesson Learned: Fall in love with your clients
Find out how Northrop Realty’s Creig Northrop succeeds by putting the client first
by Christy Murdock Oct 6
'Testing the market' is dead! 5 reasons sellers need to let it go
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
by Carl Medford Aug 17
Remote or not, these 10 mistakes are costing you the listing
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
by Kathleen Black Aug 15
Meeting new clients for the first time virtually? Nail these 3 basics
Although it was a challenge at first, now we're realizing the enormous benefits of running business in the digital space. That's why teams have to work on having the basics of virtual meetings down pat
by Kathleen Black Jul 2
Stop! 7 things you shouldn't do on listing appointments
Opinion
Selling yourself is a little bit like dating. You have to make a great first impression. So, here are a few things to keep in mind if you want to impress your clients from the get-go and make them feel like you're the perfect fit for their needs
by Ron Wynn May 23
Think you’re good at closing? Take the quiz!
Find out if you're a closer by answering these 10 situational questions that could help you close the deal
by Bernice Ross Jun 3
Does the car an agent drives to a listing appointment matter?
Agents agree perceptions matter. But opinions vary on how much clients judge agents based on the vehicles they drive
by Jim Dalrymple II Apr 8
A man knocking on a door
Make your listings the focus, invite FSBOs and expireds, and work your farm with valuable information — learn from these agents how to get a high ROI from your efforts
by Pat Hiban Feb 20
A man giving a presentation
If the sellers insist on interviewing other agents, have them put your competitors to the test — they won’t beat your response time, marketing plan and tech approach
by Bernice Ross Dec 10