People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
The brokerage unveiled its modern new logo at its National Agents Summit last week in Birmingham, Alabama, and announced Mike Goins of Lake Conroe, Texas, as Agent of the Year
The marketing package for Serhant. Signature properties will come at no additional cost to agents and will include branded materials from Serhant. Studios and Serhant. ID Lab
Start with an authentic foundation, and the sky is the limit
Broker-owners DJ and Lindsey DellaSalla share the top marketing mistakes they've made over the past 14 years and how real estate newbies can avoid them
The Zillow-owned search portal is emphasizing its hyperlocal, community-oriented approach to home search
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
1000watt's Marc Davison talks music, breaking paradigms in branding and articulating your company’s message
Opinion
Two agents talk through industry news as they see it
The trade group is trying to put its new logo back in the box...
NAR CEO BOB Goldberg thanked members for their vocal response to the change and promised to monitor the feedback
The reviews are mostly negative, but branding experts reveal insights behind the change
Speak to your experience, and give value to consumers
Take a good hard look at your growth, marketing and competition
Don’t lose sight of your aging image — it’s a moving target