The Zillow-owned search portal is emphasizing its hyperlocal, community-oriented approach to home search
by Patrick Kearns | Jul 10
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
by Laura Ure | Apr 12
1000watt's Marc Davison talks music, breaking paradigms in branding and articulating your company’s message
by Greg Robertson | Mar 29
Two agents talk through industry news as they see it
by Byron Lazine | Apr 20
The trade group is trying to put its new logo back in the box...
by Carl Franzen AND Patrick Kearns | Apr 11
NAR CEO BOB Goldberg thanked members for their vocal response to the change and promised to monitor the feedback
by Patrick Kearns | Apr 11
The reviews are mostly negative, but branding experts reveal insights behind the change
by Patrick Kearns | Apr 10
Speak to your experience, and give value to consumers
by Sam Benson | Mar 1
Take a good hard look at your growth, marketing and competition
by Laura Ure | Feb 15
Don’t lose sight of your aging image — it’s a moving target
by Laura Ure | Feb 2
Companies should evolve with the times, but the logo should remain consistent as a touchpoint for consumers
by Anthony Askowitz | Jan 29
It's beneficial for the industry -- and you
by Dani Vanderboegh | Mar 25
Originality kills mediocrity
by Laura Ure | Mar 18
The cornerstone of effective marketing
by Than Merrill | Dec 3
The old brain is skeptical, and it takes great marketing to make action to happen
by Laura Ure | Nov 23