TV spots will begin airing nationwide on March 17
Goals are more app users, repeat visits, leads and subscribers
Insights from Matthew Leone, Tracy Sichterman, Ginger Wilcox, Laura Monroe and Audie Chamberlain
Innovative repurposing of SMS is cross-platform with a younger user base approaching 1 billion
Growing consumer audience is top business goal for big real estate portals
Rival Zillow to up marketing spend to $65M this year
Partying like a diva can actually win real estate clients
3 new television spots focus on the consumer-agent relationship
The more you're overwhelmed, the more likely you'll procrastinate
Estately's rankings of best and worst states for cat lovers get noticed
Broker Notebook
Agents can manage and convert leads in Market Leader's 'Pro' software
Competitors like Keller Williams and Re/Max have similar publications
Predictive model ranks homeowners in an agent's farm area by their likelihood to sell