Ready to launch your own brokerage? 5 reasons to start the countdown right now
Opinion
If you are considering starting a new brokerage, there are many things to consider. From demand to sustainability, these key points will have you covered during your discovery process
by David Walker Aug 4
Chime stays busy in 2022, rolls out Social Studio marketing tool
The company announced at Inman Connect Las Vegas, the tool allows a hands-off approach to social outreach and a way to promote without spending long hours devising a strategy
by Craig C. Rowe Aug 3
Why floor plans are a real estate agent's next big opportunity
Opinion
Transitioning from a nice-to-have marketing tool to a must-have closer, floor plans are having a moment, driven by widespread pandemic-era adoption
by Brian Balduf Aug 3
The Corcoran Group's newest rental tech tools
Over the last few years, the company created a robust set of tools to help agents and consumers navigate the rental market in Manhattan and Brooklyn. Recently expanding its offerings, here are some of the key features
PostcardMania focuses on agents in latest print-digital collaboration
The Everywhere Real Estate plan also sets up an agent's Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents
by Craig C. Rowe Jul 29
Regroup, reuse, recycle: How to recalibrate your marketing mid shift
What used to work may suddenly feel obsolete in a shifting market. Here’s how to change up your marketing and make it fresher, more relevant and more meaningful
by Christy Murdock Jul 29
Latest NAR member benefit: high-end printed marketing collateral
The guide will wrap specific branding aspects and language about the brokerage around copy on best practices for buying and selling. It will cover essential aspects of the transaction process
by Craig C. Rowe Jul 28
Pick me! How to make yourself stand out to your dream team
Opinion
How do you get noticed by the top team that is crushing it in your area? It is all about presentation and being willing to help
by Stephanie Lanier Jul 28
Cheat Sheet: 9 essential real estate reads you need right now
Opinion
Short on time for reading? Check out this cheat sheet for the best real estate reads for your business and get inspired in a flash
by Jimmy Burgess Jul 26
Has your pipeline caught a cold? Best cures for reviving your CRM
Opinion
If the market shift has stalled out your CRM, it may be time to reset. Not sure where to start? We are here to diagnose and cure your CRM woes
by Rachael Hite Jul 25
Seeing fewer leads? Time to re-engage your direct mail marketing
It's time to dust off your mail lists and hope your graphic designer didn't take their Photoshop skills on the road to become a #vanlife influencer
by Craig C. Rowe Jul 22
Be a PR pro: 7 essential strategies for real estate agents
Opinion
Grow your business with effective communication where it counts. Use these strategies to create a public relations strategy that will help you stand out
by Stacey Ross Cohen Jul 20
Are you truly a market pro? 3 ways to stand out in a sea of agent 'experts'
Opinion
If everyone in the market is an expert, how do you stand out in a crowd? The secret lies in building your public profile and going above and beyond for your community
by Victoria Kennedy Jul 19
Your local housing market is complicated. Know your numbers, and use your words
Opinion
Do you know how to explain the difference between a national and a local market stat to your client? The words you choose can make all the difference
by Teresa Boardman Jul 19
5 truths every agent should know about shifting markets
Opinion
A shifting market differentiates those who've developed professionally and those who are just pretending. Here's the reality check that you need right now
by Jimmy Burgess Jul 17