Opinion
Lucit is an app for creating and controlling ad campaigns on roadside digital billboards. It's an ideal marketing tool for offices and teams of any size or brand
Courtney Chakarun, who is spending this week at her company's EXPCON event, spoke to Inman about eXp's growth, leadership and branding
The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning
If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that'll come in handy
Knock, Homeward, Ribbon, eXp and others were honored Thursday at Inman Connect for their innovative approach to the real estate industry
Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram
Audience.co mounts a real pen on a robot to create notes that appear to be written by a human hand. The company says this increases their effectiveness for lead generation
Agents and brokers can now use the natural language processing feature to personalize listing marketing
For a lot of brokerages, marketing is inextricably linked to overall performance. Here's how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they're everywhere. So, as a tech-forward real estate agent, here's how you can leverage them and meet clients where they are
Implement these strategies today to start grabbing local prospects' attention online and generating leads
In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to shift from the reactive 'hope marketing' to proactive, referral-boosting strategies
If you go deeper in your past client relationships, they will take your business wider
Surefire CRM lets brokers grab white-labeled marketing collateral they can customize with their own branding
OnTrack Agent is an online resource for real estate agents to access coaching, training and other resources to assist in business growth