As interactive imagery spreads in real estate, homeowners and their agents increasingly have to consider ways to keep their personal information private
Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field and why the best feedback comes straight from agents
Using rent-to-own platforms, helping buyers secure a home, doubling down on your niche market — 5 agents share how to make this fall your best yet
Become the unofficial mayor of your neighborhood and assert your market dominance with in-depth local knowledge and all-in commitment
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips
Inman will bring you innovative marketing tactics, branding expertise and smart strategies to get the most for your money all month long
The book follows a young girl named Iris, as she goes through a move alongside her parents and friends. Sale proceeds will go to Covenant House, a nonprofit that helps homeless youth
Realogy Expansion Brands CEO Sherry Chris shares what sparked her love of real estate and how COVID impacted her view on the industry and life
Tamir Poleg, CEO and co-founder of virtual brokerage Real, discussed the influence technology has on the company at Connect Now on Tuesday.
Here’s a handy list of video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients
Meero raised $230 million in 2019 to expand its ability to connect visual artists with businesses in need of marketing assets
If you're looking to improve the customer experience for your agents' clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire
Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest