Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
If you’re looking to get started with real estate Facebook ads, start with these battlefield-tested strategies that will boost your business
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
New Valley Ventures from Vector Group aims to invest in startups focused on supporting a 'rapid transformation of the real estate industry for the benefit of the agent'
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
Establishing a successful marketing strategy is all about having a clear vision and a plan that can be executed effectively while differentiating your brand from the competition
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
Building a well-established brand is what keeps leads flowing and customer retention high. Here are the five people-focused factors to work on so you can build trust and loyalty
Opinion
Using automated text responses for leads and clients, Numa is targeting real estate after success in helping small retail businesses never miss a call for new business
At Inman Connect, Jeff Lobb and Kenny Truong discuss creating a niche and becoming a community's Yelp
Real estate experts Jeff Lobb and Stacie Staub share tips on how to find inventory in today's tight markets at Inman Connect
Reach out to your agents on a regular basis to keep them motivated and inspired
Opinion
People are spending hours a day on Clubhouse. Why? What are they getting from it? Is Clubhouse a useful tool for building businesses or brands? Let’s dig into the invite-only platform so that you can get the most out of your time spent
Opinion
An agent from Victoria, British Columbia, has built a new listing and social media marketing solution for the busy agents everywhere