A man checking Facebook on his laptop and his mobile phone
Agents affiliated with Better Homes and Gardens Real Estate will be able to launch a branded social advertising campaign in less than 10 seconds
by Patrick Kearns Jan 28
Listing Concierge makes marketing easy for Coldwell Banker agents
The largest residential company in the country helps its agents stay on brand with a web solution for delivering marketing collateral
by Craig C. Rowe Jan 15
Nextdoor raises prices for real estate ads, drawing criticism
The neighborhood social network is hiking fees for agent sponsorships by as much as 500% for certain ZIP codes
by Jim Dalrymple II Jan 8
What I learned from a year of real estate technology reviews
Opinion
Despite bad lead software and the overhype of Blockchain in real estate, the state of proptech remains good
by Craig C. Rowe Dec 31
Facing a seasonal slump? 4 ways to double-down on your career
Set goals, streamline systems, rethink marketing and grow professionally — and you’ll set yourself up for a strong busy season
by Pat Hiban Dec 29
Here's why this broker is sending 1,000 cards this holiday season
Lori Dake, a Kale Realty broker, draws, addresses and stamps each card by hand — a tradition she's observed for 30 years that consistently draws business and friendship
by Patrick Kearns Dec 21
5 organic marketing ideas that'll make you the local expert
Opinion
Try spontaneous, free-flowing, non-linear ideas to break into real estate markets
by Jim Weix Dec 20
How the Grinch launched a Baltimore listing into viral fame
The Dudley Frank Team is known for creative listing photos and the latest are no different
by Marian McPherson Dec 17
Connect the Sessions: What CMOs need to be building in 2019
A huge hit earlier this year at Inman Connect San Francisco, we're excited to bring CMO Connect to New York for the first time
by Inman Dec 12
Not another holiday card: 5 fun ways to market this season
Host an event, have a snow day or become an influencer to make your mark this winter
by Martin Orefice Dec 9
Thinking of taking your listing off the market? Do these 4 things instead
Connect the Sessions: Build a killer 2019 roadmap at ICNY's Marketing track
If your marketing needs a reboot or even just a little bit of a boost, you’ll want to take in what the experts have to share at the ICNY Marketing Track
by Inman Dec 2
Artifakt Digital wants to show agents a better way to get online leads
Toronto-based Artifakt Digital is a 10-year-old creative agency that focuses on website solutions for real estate offices
by Craig C. Rowe Nov 28
How to market a listing from staging to social media
Figure out what your 'thing' is, and create a brand around it: Cheryl Eisen on IMG’s new essentials for real estate marketing
by Christy Murdock Nov 23
The ultimate checklist for staging on a budget
Tackle these 6 major areas, and potential buyers will be able to envision themselves living there
by Alexander Boriskin Nov 21