Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets
Keep up with the latest technological advances or risk falling by the wayside
Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing
If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
Broker Annette DeCicco writes that agents must speak the language of staging fluently to win clients and educate sellers while making listings stand out in the market
A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients
The value of relationship-building has never been clearer or more important
AI tools are poised to revolutionize every aspect of real estate, Jimmy Burgess writes. Step out of your comfort zone and put his recommendations to work for you
Purchasing a domain to build up content and expert reputation is one of the most valuable strategies for an agent starting out in the industry, marketing expert David Marden writes
By focusing on creating valuable content that resonates with your audience, David Marden writes, you can set yourself apart from the competition
Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here's how she susses out which clients truly want to work with her
Opinion
On the 35th anniversary of the Capital Crawl, a demonstration that helped push the Americans with Disabilities Act into law, now is the time to ask: Is unintentional bias turning off prospects?
If you met someone today, would they be able to look you up online 6 months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity
Regardless of market conditions, listings are an essential component of a successful real estate business. Here's how to locate them
Opinion
Marketing and building your brand are 2 of the most essential things you can do to build your business. There are countless ways to do both, but one of the most basic is using direct mail