Rechat and Canva partner with new integration feature (EXCLUSIVE)
Rechat will provide Canva directly with brokerage listing details, making the creation of marketing materials for agents and properties on the platform seamless, Inman has learned exclusively
by Lillian Dickerson Feb 25
how to audit your brand
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now
by Alyssa Stalker Nov 8
HomeSmart celebrates 25 years with new branding, messaging
HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign reflects its commitment to 'simplicity and transparency'
by Marian McPherson Oct 14
A row of keys
Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired
by Derek Carlson Sep 30
7 fresh strategies to next-level your open houses this spring
April is NAR's National Fair Housing Month, so this is a great time to step up your open house game and build more opportunities, Darryl Davis writes
by Darryl Davis Apr 10
10 things to do to stay relevant as a real estate agent in 2024
No matter what's going on in the industry at large, everyone has the opportunity to get better, faster and stronger at what they do every day, broker Joseph Santini writes
by Joseph Santini Apr 17
Keller Williams Black Label sues SERHANT. over Philly expansion
Weeks after announcing a national expansion, Serhant and his partners are facing a $10M lawsuit and allegations of concocting a scheme to 'loot' a Pennsylvania brokerage in an effort to expand
by Lillian Dickerson Apr 21
That's such a turnoff! 7 major marketing mistakes agents make
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
by Laura Viñalet Mar 17
How bad is it? 17 tasks agents can't afford to procrastinate on (for long)
When your to-do list is miles long, it’s critical to prioritize — not procrastinate. Inman’s Lillian Dickerson talked to the experts to help you suss out what can wait and what can't
by Lillian Dickerson Apr 25
15 smart side hustles for real estate agents right now
Incorporate these 15 side gigs into your business plan to keep you afloat
by Christy Murdock Dec 10
Allison Chiaramonte on selling a $29M Park Avenue penthouse
The biggest challenge in a recent Manhattan sale that Chiaramonte brokered was not the high price point, but rather finding a buyer willing to renovate a co-op
by Libertina Brandt Oct 15
How to wow your clients with a standout experience
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
by David Parnes AND James Harris Mar 11
Luxury Connect: Elizabeth Ann Stribling-Kivlan on long-term success
What does the road map of success in becoming a luxury agent look like?
by Inman Oct 2
Zip Your Flyer simplifies agent-to-agent marketing with E-Flyer app
Zip Your Flyer was built by a family of agents and recently launched a flyer publishing app for iPhone
by Craig C. Rowe Apr 11