Listing descriptions are the most popular way to use AI: SURVEY
Listing descriptions remain AI's most common use, Delta's survey found. Other popular uses include client communications, data analysis and automating administrative tasks
by Craig C. Rowe Jan 27
Ignore the fluff when using artificial intelligence, technologists advise
Marc-Antoine Juaneda of CoreLogic and Boris Geheniau of Fundament All Media shared insights on how real estate professionals can best leverage AI during Inman Connect New York Wednesday
by Richelle Hammiel Jan 22
Anywhere's David Marine: The power of storytelling is 'timeless'
The key to finding a brand's story is making sure that the consumer's, the brand agents' and competing agents' views of that brand all align, Marine told Inman Connect New York attendees
by Lillian Dickerson Jan 22
SCOTUS upheld the TikTok ban. Here's what agents should do now
The Supreme Court upheld ByteDance’s divestiture deadline Friday. Experts Katie Lance, Cynthia Seifert and Jessi Healey offer solutions to help agents navigate this major shift
by Jessi Healey Jan 17
Real estate marketing for 2025: Get ready to go all in
Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention
by Bernice Ross Jan 3
About to expire? How to hit reset on stale listings (and salty sellers)
Hit the refresh button with your sellers, and build buzz around the property before it expires
by Bernice Ross Dec 4
Treat yourself to leads using these Halloween Instagram tricks
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
by Bernice Ross Oct 23
Beverly Hills-based The Agency tips hat to latest Dallas recruits
Led by Megan and Damon Williamson, The Agency's rapidly growing Dallas office most recently onboarded lux agents Courtney Michalek of Compass and Andrea Childress of Monument Realty
by Lillian Dickerson Oct 18
Boost your local SEO with unique, community-specific content
Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes
by David Marden Sep 25
Leading BHHS Chicago team joins Sotheby's International Realty
The 4-person Klopas Stratton Team comes from BHHS Chicago, where it was most recently the top team in its office and the No. 6 medium team in Illinois by sales volume
by Lillian Dickerson Sep 10
Communicate value with authenticity and active listening
Not everyone can or should communicate their value through 'bold statements,' agents said during a panel at Inman Connect Las Vegas. That's why remaining authentic is paramount
by Lillian Dickerson Jul 30
3 must-have skills for building rapport with real estate clients
By building rapport, The Agency's John Antretter writes, agents can not only secure immediate business but also build a network of loyal clients who will return and refer others for years to come
by John Antretter Jul 23
Inman Luxury Connect
Join elite agents and brokers in Las Vegas from July 29-30 for a transformative experience in luxury real estate
'Survivor,' beer and space factories on tap at Inman Connect Las Vegas
Encounter unlikely connections and powerful insights at Inman Connect Las Vegas and Luxury Connect, taking place July 30 through Aug. 1
by Alex Sacay Jun 18