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Anthony Lamacchia says no to the portals and yes to pay per click with Ylopo. Here’s what happened next.
If you're an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing
What works (and what doesn't)
Opinion
It depends on your experience level and what you need
Instant traffic and an unprecedented audience
What you should know about the reduction in ads
Tracking every channel is crucial
Concentrate your marketing efforts and budget in these areas
How to evaluate if PPC is for you
Don't let this business asset collect dust
It's not a silver bullet, but it can be valuable
How to tell if paying $50 for a lead makes more sense than $8-$10
Market size, seasonal effects can influence vendor performance
Make a New Year's resolution to identify money-losing activities
Takeaways from Real Estate Connect SF