Your real estate budget isn't built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution
On this episode, DOMO CEO Greg Geilman offers an authentic look at how he built a high-production, boutique luxury brokerage after quitting his tech job to join real estate in 2010
Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes
On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook
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Anthony Lamacchia says no to the portals and yes to pay per click with Ylopo. Here’s what happened next.
If you're an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing
What works (and what doesn't)
Opinion
It depends on your experience level and what you need
Instant traffic and an unprecedented audience
What you should know about the reduction in ads
Tracking every channel is crucial
Concentrate your marketing efforts and budget in these areas
How to evaluate if PPC is for you
Don't let this business asset collect dust
It's not a silver bullet, but it can be valuable