One card isn't enough: Get more leads with this 'just sold' method
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
by Janet Pozos Apr 21
With ChatGPT, Addressable fully automates direct mail marketing
Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy
by Craig C. Rowe Mar 14
PostcardMania sent 14M mailers in 2021. Here's what agents can take away from direct mail campaigns
The targeted marketing company's largest real estate campaign was just over 53,000 pieces, but it found 3 out of 4 mailings were 500 or fewer pieces, with 70% stamping campaigns below 750
by Craig C. Rowe Oct 25
Here's why video is one of the best lead generation strategies today
As the market shifts, agents need to reconnect to the fundamentals of their business, agents said during a panel at Inman Connect — and leverage video in any and every way
by Lillian Dickerson Oct 18
MailChimp launches direct mail beta, admits print's not dead
Users can now use the popular email marketer's lists to target customers with custom postcards using the same interface as its email builder
by Craig C. Rowe Sep 20
DealMachine gathers homeowner intel with the snap of a pic
App ideal for investors and listing agents uses smartphone pictures to collect data on homeowners.
by Craig C. Rowe Apr 13
These high-end prints will make your traditional marketing stand out
Calgary-based company offers an array of unique individual, team and franchise-ready print materials
by Craig C. Rowe Jan 12
Imprev wants to make marketing simple for every agent
This multi-faceted software creates and manages multiple marketing tools in one system
by Craig C. Rowe Nov 30
Campaign now schedules your meetings, fills in your database and calls your clients
New and improved features to previously average client outreach service make it stand out
by Craig C. Rowe Nov 8
KardZee promises personalization and professionalism in its postcard creation app
Agents who use direct mail to market should give this iPhone app a look
by Craig C. Rowe Jul 10
Blend Campaign combines automated notecards, voicemails to generate leads
New service handles ongoing customer outreach to augment lead generation tasks
by Craig C. Rowe May 15
Direct mail gets the royal internet treatment with RealMailers
Postcard campaign builder makes custom prospect list delivery fast and affordable
by Craig C. Rowe Oct 12
70 real estate lead generation ideas for 2016
Helpful tips according to DISC
by Lee Davenport Jun 27
6 rules of postcard marketing for agents
Make sure your campaign is on target
by Eric Cosway Jun 14
Just sold cards: Don't call it a comeback
They've been here for years
by Deidre Woollard Jun 9