While often used interchangeably, these three factors speak to different aspects of your business — and your clients’ decision-making process
Opinion
Opinions about appreciation and market speculation are rampant at the water cooler. Before you jump in with your opinion make sure to do the math on your local market
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
If your overpriced listing needs needs a reduction, now’s the time to talk to your sellers. Here are a few strategies and scripts to expand your price negotiation skills
In our current market, listing agents are finding their clients being met with multiple offers on their home. To ensure both sides leave the transaction happy, here are a few tips for effectively handling multiple-buyer situations
Opinion
We can't always spot a bad apple from afar. But here are a few situations when you should say adios
Expectations drive behavior throughout the sales process. Be sure your clients are in the know, and it'll be a smoother experience all around
Opinion
Agents need to focus on more precise pricing and marketing strategies as the tide turns
Opinion
If 50 percent of buyers found their home online, shouldn't we do our best to make sure we're part of their search?
Reality bites, so set your clients on the right path early
The electronic document signing company closed at $8.66 billion on Friday, ahead of Zillow's $8.56 billion market capitalization
Wall Street is reacting poorly to the company’s latest financials and moves, with stock plummeting more than 17% on Tuesday
When in doubt, do the buyers’ work for them, and be as proactive as possible
Rethink pricing, staging and neighborhood borders before giving up on that unsold listing