The price reduction strategy that saves agents in a downturn
Lowering prices on your listings is a tricky -- but necessary -- business, especially in rough market conditions
by Pat Hiban Oct 3
How to recognize the 'oh shift' moment in your business
It can make or break your career
by Bernice Ross Jul 18
Podcast: Sit or sell? 5 secrets to selling fast
Work with your sellers, and you'll keep them happy
by Tim & Julie Harris Jul 12
Podcast: The pricing strategy that's sure to strike a deal
And a script for when all else is lost
Pricing mistake No. 5: The big price-drop fumble
Four mistakes agents make in pricing a home and the one big mistake they make after
by Joseph Rand Jun 24
Pricing mistake No. 4: Being ashamed of taking an overpriced listing
Four mistakes agents make in pricing a home and the one big mistake they make after
by Joseph Rand Jun 23
Pricing mistake No. 3: Emphasizing unsold properties
Four mistakes agents make in pricing a home and the one big mistake they make after
by Joseph Rand Jun 22
Pricing mistake No. 2: Telling rather than showing
Four mistakes agents make in pricing a home and the one big mistake they make after
by Joseph Rand Jun 21
Podcast: 10 powerful pricing secrets in a changing market (Part 2)
Memorize these questions before you head to your next listing appointment
by Tim & Julie Harris Jun 21
Pricing mistake No. 1: Asking sellers what the home should go for
Four mistakes agents make in pricing a home and the one big mistake they make after
by Joseph Rand Jun 20
Podcast: 10 powerful pricing secrets in a changing market
Know these tips before you head to your listing appointment
by Tim & Julie Harris Jun 16
6 massive pricing mistakes homesellers need to evade
Why it's critical for any seller to listen to the market
by Joseph Rand Apr 21
3 epic fails that sabotage home sales
Mind the details -- especially when it comes to curb appeal
by Than Merrill Apr 6
Why good pricing is priceless
Underpricing only serves to prove those theories that agents aren't to be trusted
by Teresa Boardman Jan 22
How to handle unrealistic seller pricing on a home for sale
It's our job to educate our clients
by James Vasquez Jan 6