Zillow-Matterport breakup
Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floor plan platform on Zillow doesn’t have to upend their marketing plan
by Troy Palmquist Oct 27
Diagnose before price adjustment: Your listing rescue checklist
Resist the urge to slash the price. Use this checklist to find out why your listing lingers
by Darryl Davis Aug 18
EXp Realty exec tells agents to stop using bad photos
Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today's team leaders
by Lillian Dickerson Jul 18
Facebook Marketplace: The effective tool most agents skip
Holly Brink shares agent Abby Goodell's no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform
by Holly Brink Jun 24
How to use strategy, tech and real talk to keep deals moving
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
by Jaclyn Kelley Jun 19
How to get more real estate listings with a 10-step process
A real estate agent's ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes
by Jimmy Burgess Mar 28
A 16-point premium marketing plan that'll help you snag more listings
Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission
by Bernice Ross Mar 4
A pirate flag to symbolize real estate strategies that died.
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
by Jimmy Burgess Feb 9
refresh bio and headshot
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
by Christy Murdock Mar 6
Rapid turnaround, ease-of-ordering define HomeJab's creative services solution: Tech Review
Users can select a wide range of editing services, number of photos, need-by dates and pay directly from the site. HomeJab has also been one of the longest-standing solutions in this space
by Craig C. Rowe Mar 11
5 real estate marketing do's and don'ts for 2022
Opinion
In today's increasingly online world, how do you capture your audience's attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here's what you need to know going into 2022
by Rachael Hite Nov 19
Most listings have bad visuals. Here's how to stand out
According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you're a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right
by Christy Murdock Aug 2
The New Normal for listings is endless evolution
Over the past 20 years, listings have gone from a single photo in a newspaper to having dozens of images, interactive features and 3D tours. The only constant now is change
by Jim Dalrymple II Jun 8
Roomvu adds digital ads to its automated video marketing
This app is centered on lead generation, providing customers with a categorized library of ready-to-share video content on a range of real estate topics, such as trends and forecasts, seller tips and neighborhood profiles
by Craig C. Rowe Feb 9