Creativity, flair, experience and talent must be applied to the facts of the science to achieve the best possible outcome
Here are the lessons you can learn from Robert Cialdini's must-read book on influence and persuasion — and how to apply them to real estate
Realogy expansion brands CMO Jen Marchetti shares how she juggles Better Homes and Gardens and ERA's marketing while staying compassionate and authentic
Opinion
Investors and entrepreneurs assuming that tech will disrupt the real estate industry in the same way it has with low-value, high-frequency transactions are taking a myopic view
When in doubt, do the buyers’ work for them, and be as proactive as possible
Gabriele Oettingen, a professor of psychology at New York University and the University of Hamburg, explains
It's all in your head
The psychology behind why agents ignore 'always take someone with you'
What I learned about marketing from the outside perspective of a business owner
Summer is almost over, which probably means you’re exhausted
Consumers' mindset about price can make or break a sale
Understanding likeness, trust and loss aversion as they relate to buyers and sellers
A coach's perspective on mastering your mind
Acknowledging those who've helped you the most, along with those less fortunate, can be good for business
Book Review: 'The Tools: Transform Your Problems into Courage, Confidence and Creativity'