5 reasons marketing your listings to other agents still wins deals
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes
by Bernice Ross May 1
Helping clients navigate the battleground of divorce listings
For divorcing couples trying to sell their home, certified Divorce Real Estate Expert Lindsey Harn writes, the right agent can make all the difference between chaos and clarity, conflict and closure
by Lindsey Harn Apr 25
Judge won't approve MLS PIN commission deal without changes
US District Judge Patti Saris asked the DOJ Antitrust Division for evidence that offers of compensation in the MLS are anticompetitive and harm consumers
LA broker Tyrone McKillen parting ways with Official
McKillen joined the firm in early 2023 to launch Official in Los Angeles. His departure comes weeks after co-founders Oren and Tal Alexander stepped down following sexual assault allegations
by Lillian Dickerson Jul 19
video, neighborhood video, shooting video
Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field
by Jimmy Burgess Jun 21
Latest iGuide update includes buyer lead capture
Buyers can request home details via text or email while touring a home, and doing so will provide additional property views and information and alert the listing agent to the interaction
by Craig C. Rowe May 2
LA home sells $705K over asking: The moves behind this agent's deal
A remodel, strategic pricing, choice photos, an offer deadline and strong agent relationships helped the O'Connor sisters sell a property that previously sat on the market for nearly 1 year
by Lillian Dickerson Apr 26
Never miss a listing: How brokerages are using automation to supercharge agents and win every time
2024 will be all about listings. So, how will the winners rise to the top? The not-so-secret to success is automating the heavy lifting that needs to happen for agents to continually find and win listings.
by Shelby Dunstan Jan 29
Implement a listing-centered strategy with this 2-pronged plan
A group of prominent real estate voices laid out several actionable steps for building through a slow market at Inman Connect
by Daniel Houston Nov 1
Realtor.com CEO: 'Zillow took that crown off us — and I want it back'
During Inman Connect on Tuesday, Damian Eales, Realtor.com's newly installed CEO, revealed the marching orders he's received from Rupert Murdoch as he aim to scale the top of the portal game
by Daniel Houston Aug 8
Are real estate portals addictive? Consensus grows as users scroll
Psychologists, addiction experts and gamification specialists agree search portals like Zillow and Realtor.com can be irresistible to vulnerable users. But the question is, how big of a problem is it?
by Lillian Dickerson Mar 10
Now you can look at 5 homes at once on Zillow with 'Homes to Compare'
The 'Homes to Compare' tool allows users to compare more than 70 details of a listing side-by-side, including price, square footage, lot size, property condition, interior features and more
Strange bedfellows: NAR and Zillow agree on antitrust, sort of
A white paper published last month has the trade group and tech company both supporting the current MLS structure, though for different reasons
by Andrea V. Brambila May 11
Las Vegas Realtors to cut off listing feed to realtor.com
MLS says negotiations with Move Inc. fell apart
by Andrea V. Brambila Nov 17