Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts
In his latest Snapshot profile, Brandon Doyle talks to the Real Estate Sales Force CEO about how his background in medicine brings a unique analytical perspective to his business approach
Canada has shorter mortgage terms, which are now forcing people to move. Meanwhile in Australia, most buyers don't even use agents
'What people want more than anything is not an automated response,' Gisele Ugarte said during Day One of Inman Connect New York
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
For 5 years now, Inman’s Christy Murdock has been highlighting real estate pros across the nation in her Lesson Learned column. Here’s a look at 2023's most memorable profiles and advice
A year after ChatGPT burst onto the scene, real estate professionals told Inman that AI and AI-backed companies are on the way to becoming a baked-in part of the modern real estate business
Whether you're looking to appeal to buyers or sellers, Jimmy Burgess offers a range of paid, low-cost and no-cost lead generation activities that are working now
Want to highlight yourself and your business without sounding self-centered? Sotheby's Nikki Beauchamp shares tips for effectively blending dual promotion with self promotion
Author and trainer Bernice Ross writes that the addition of Python to the already-robust marketing capabilities of ChatGPT creates a winning combination for your 2024 content planning
If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now
Opinion
After spending years as a faithful cold caller, find out why Realtor Jonathan Pressman decided the return on investment was no longer worthwhile
'Right now, the real estate industry doesn’t need promises — it needs proof that providers can deliver the software it needs for the future.' - Lone Wolf CEO Jimmy Kelly
Want to join the ranks of the top listing agents in your market? Trainer and author Bernice Ross says that these proven strategies and tactics can help you become a top listing agent as well