Command deftly delivers on Keller Williams' commitment to technology
Carefully designed with agents and marketing in mind, the platform offers agents everything from online publishing and paid Facebook campaigns to team accountability tools and nationwide referral networks. It also helps manage leads
by Craig C. Rowe Jul 23
Dear Marketing Mastermind: Who are you talking to?
Opinion
Whether you’re creating content or designing a website, it’s important to remember who your audience is and how to effectively reach them
by Christy Murdock Jun 11
10 tips for perfecting direct mail (and keeping it out of the trash)
It’s no secret that people don’t love getting sales postcards. Establish yourself as a local resource by following these helpful hints
by Alex Uktamov Jun 6
3 tips for crafting a solid brand message
Invest time into creating a concrete brand message, and you'll see a true transformation in results and revenue for years to come
by Sarah Layton Apr 29
Recycle this post! 8 ways to get the most bang for your ideas
You've worked hard to come up with your insights. Here's how to make sure everyone sees them
by Brenna Humphreys Apr 25
Introverted? 4 tips for marketing without picking up the phone
How to market to your database without employing extrovert tactics like cold calling, door-knocking or popping by
by Erin Green Apr 9
3 marketing activities all agents should be doing
Opinion
Retention of current clients and referrals through their experiences will do more for you in the long run than any campaign ever could
by James Rozanski Apr 8
3 ways Homesnap Pro+ will boost your online presence
Homesnap Pro+ offers a user-friendly way for real estate agents to claim their name online, with three core functions that will make the process of creating a Google Business profile — and benefiting from it — accessible to agents at any “tech” level.
by Rachael Hite Feb 18
Are agents taking personal branding too far?
Opinion
As an industry, we need to pause and take stock of what good real estate marketing really is
7 tools your digital marketing plan must have in 2019
Digital marketing is a lucrative option for generating leads as long as you choose your marketing channels carefully
by Ela Lewis Dec 13
Here’s why an iBuyer company pretended to run for Senate
Startup's 'Vote for Homie' signs are a marketing tool to draw attention to the company
Opendoor will hand out pumpkins to people who download its app
The iBuyer is hosting a Halloween bash on Sunday, Oct. 14 featuring the 'first indoor pumpkin patch' in one of its Phoenix-area homes
by Teke Wiggin Oct 13
Luxury Connect: Paul Benson on how to create a luxury feeder market
Finding the outside market for second home purchases
by Inman Oct 5
Join us for Luxury Connect's welcome reception
Concierge Auctions and Joyce Rey cordially invite you to attend the Official Luxury Connect Welcome Reception
by Inman Oct 2