Shift from working with individual buyers to representing standout properties
SERHANT., a self-described 'AI-native' brokerage, is launching with 65 agents
Agents who confidently address retirement planning don’t just sell homes, Jeff Sibel writes. They become the trusted authority in their market
Opinion
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply
Longtime real estate executives Amit Kulkarni and Russ Cofano have launched a new strategy firm, Alloy Advisors. Their offerings range from product development to legal planning
Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction
Agents can win more deals by changing the way they present their qualifications to clients, Better Homes and Gardens Real Estate President Ginger Wilcox writes. Here's how
Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation
A price drop is not your only option when the market's slow or the listing's stale. Darryl Davis offers strategies to reboot and relaunch that property
Communication isn't just part of the job of a real estate professional; it is the job, coach Darryl Davis writes. Here's how to make sure you're ready for your toughest conversations
Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025
From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results
If you have listings that need to move, Carl Medford shares strategies to help get those homes sold this spring
As the kids go back to school, we're going back to basics, learning new skills and moving forward. Let Inman help you make smarter business decisions in real time all month long
Devin Doherty shares his aggressive pricing and open house strategies