The leadership playbook: Stay ahead in a fast-moving market
In hypercompetitive, low inventory markets, Jack Gross writes, success boils down to innovation, adaptability, a return to fundamentals and a commitment to agent education
by Jack Gross Jul 23
Luxury brokerage Douglas Elliman is now in the mortgage business
Mortgage broker Elliman Capital, a 'strategic alliance' with Associated Mortgage Bankers Inc., will offer traditional and specialty loan products 'from multiple national and regional lenders'
by Matt Carter Jul 22
Stop calling this a buyer’s market. We're not there yet
Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, ‘Are we really in a buyer’s market?’
by Troy Palmquist Jul 22
Waning buyer activity pushes home price growth to 2-year low
60% of the nation's largest markets saw home prices slip from May to June, with the largest drop happening in Washington DC due to federal layoffs
by Marian McPherson Jul 22
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by Daniel Houston Jul 22
Don't be dazzled by the glamour when working with celebrity clients
In Part 2 of her 5-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients
by Cara Ameer Jul 22
The Grok meltdown: Cautionary AI lessons for every agent
Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand
by Bernice Ross Jul 22
5 money mistakes other agents made (so you don't have to)
Hard-learned lessons about building financial security in a commission-based career
by Amanda Neely Jul 22
Does your social media suck? Take this summer marketing audit
Great social media strategy means doing everything more intentionally
by Kyle Basila Jul 22
Elizabeth Warren calls Pulte out for social media attacks on Powell
114 posts in July alone raise 'significant questions about your judgment and commitment to operating FHFA in a responsible, competent, and lawful manner,' Senator scolds regulator
by Matt Carter Jul 21
Douglas Elliman dragged to court amid wrongful termination claim
A former employee of Portfolio Escrow — a firm Douglas Elliman acquired in 2020 — says she was fired after raising concerns. But the company accused the former employee of embezzlement
by Lillian Dickerson Jul 21
Everything old is new(?) again when it comes to marketing your listings
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog
by Troy Palmquist Jul 21
How to create a purpose-built brand for luxury real estate
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self
by Rebecca Francis Jul 21
The savvy agent's guide to working with athletes and celebrities
In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership
by Cara Ameer Jul 21
The rise of punk rock kindness: What Superman teaches us about content that sticks
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
by Jessi Healey Jul 20