Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition
Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field
The new platform, Corcoran Copilot, is integrated with Corcoran's listing databases and will help agents with developing listing descriptions and hashtags to start
In the face of so much rapid change and an often-frustrating lack of clarity from The Powers That Be, what the heck are you supposed to tell your buyers and sellers now?
In the first of her 2-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization
By focusing on creating valuable content that resonates with your audience, David Marden writes, you can set yourself apart from the competition
As Inman announces its Marketing All-Stars, it's time to dive deep into all the marketing expertise you'll need to shine bright this spring
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
Think your website can't compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results
From Uber driving to launching a print shop, agents came up with creative ways to supplement their businesses and stay entrepreneurial during a year of low inventory and fluctuating rates
If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis
Opinion
Whether you're just getting started or have been at it for a while, you already know that finding potential clients is critical. Here are 13 tips to build and nurture your client base
In a sign of the listing portal's growing influence, Homes.com hit more than 100M unique visitors in September, sparking a 1,290% annual increase in traffic. Now the portal is second only to Zillow
Agents often resort to cheesy, online pitches by borderline charlatans and scammers to discover new ways to get leads, an especially risky gambit in a stagnant market
Zillow has the most traffic, according to an analysis by Intel, but at least 1 rival is growing rapidly in what one observer compared to a Game of Thrones-style gauntlet run