Brown Harris Stevens' TikTok has arrived. Here are its 6 best videos
The brokerage launched its own TikTok channel last week and will begin offering social media workshops to agents beginning this month. Here are the videos getting the most views so far
by Lillian Dickerson May 13
23 Instagram accounts that will help you be a better real estate agent
Opinion
Follow these pros on Instagram for ideas, tips and inspiration to grow your following and your business
by Jimmy Burgess May 12
Want a piece of Facebook history? Even if you don't, it's yours for $5.3M
The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3M
by Lillian Dickerson May 11
Can't wait? 4 tips to grow your social media following quickly
Opinion
When growing your social media audience, remember that it will be a marathon and not a sprint. You want to build a qualified audience that will be receptive and will engage with your content
by Laura Stace May 9
On a dime: Bootstrap your business with these 8 simple strategies
Four real estate agents share how fellow professionals can reconfigure their budgets and save on everything from tech, marketing, open houses, closing gifts, gas and so much more
by Marian McPherson May 6
NAR heads into midyear gathering while under siege on multiple fronts
The National Association of Realtors, which boasts 1.5M members, will tackle real estate's hottest topics a week after suffering a series of legal setbacks in court. Here's a breakdown of the agenda
by Jim Dalrymple II May 2
Katey Bridges' viral TikTok fail sparks 'ah' moment for agent duets
One woman's social media mishap has become a font of inspiration for dozens of real estate agents who are 'showing their fit off' by posting duets with the accident-prone Texas TikToker
by Lillian Dickerson Apr 28
How bad is it? 17 tasks agents can't afford to procrastinate on (for long)
When your to-do list is miles long, it’s critical to prioritize — not procrastinate. Inman’s Lillian Dickerson talked to the experts to help you suss out what can wait and what can't
by Lillian Dickerson Apr 25
Real estate reality TV is like 'my life on steroids,' celebrity agents say
Being a celebrity real estate agent isn't as glamorous as it may seem, say agents who have starred on some of real estate's most popular reality TV shows
by Lillian Dickerson Apr 19
What sells? Owning your personality and being yourself
The Agency agent Matt Lionetti tells how eschewing common branding advice and owning his personality revived his career and changed his life
by Marian McPherson Apr 19
Ryan Serhant to agents: Find the 'and' in your personal brand
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
by Lillian Dickerson Apr 19
Connect to convert: 11 tips for better social media engagement
Opinion
Being on social media is essential in the real estate industry today. It offers you the opportunity to connect both locally and with those who are part of the current relocation surge
by Jimmy Burgess Apr 15
'Bigger is not always better': 5 tips to elevate your social media
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
by Ricardo Rodriguez Apr 14
Meet Playhouse, the app that wants to turn Zillow scrolling into a game
Opinion
Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it's TikTok, but for real estate
by Jim Dalrymple II Apr 7
5 expert networking tips to go from a rookie to a real estate rockstar
Opinion
A robust network is the best way to find new leads, line up your next job or help big clients find homes that meet their exact specifications
by Luke Babich Apr 4