7 steps for recession-proofing your business
With uncertainty in the air, what can you do right now to help prepare your business for what’s ahead? Here's where to start
by Christy Murdock Apr 4
9 ways to minimize the pandemic's impact on business
When this situation turns the corner, there will be plenty of business to go around. Here are the actions you need to take now to ensure your business is healthy when things rebound
by Jeff Glover Mar 30
How to keep your social media healthy when you're quarantined
Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home
by Katie Lance Mar 30
Email offers biggest returns for real estate marketing: Report
As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money
by Jim Dalrymple II Mar 18
7 impactful ways to build your business while staying home
Think of this slow time as a do-over rather than a disruption, and maximize it to set yourself up for future success
by Lee Davenport Mar 17
Dear Marketing Mastermind: How can I get the most out of my content?
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms
by Christy Murdock Mar 10
How agent Tim Collom merged his love of art and real estate
The leader of Tim Collom Realtor Group, Tim Collom, shared how he's managed to keep his dedication to art alive while running one of Sacramento's top real estate teams
by Marian McPherson Mar 9
How to turn past clients into repeat business
The art of client loyalty has a lot to do with staying memorable and cultivating trust. As an agent, here are 4 things you should keep in mind when building and maintaining a relationship with your clients
by Mia Baranovsky Mar 6
RE/MAX launches social marketing tool for agents at R4
'Megaphone' is designed to push agent-branded marketing collateral to social media
by Patrick Kearns Feb 26
How to cut through the noise and learn to trust your gut
Opinion
You should think carefully and set up some rules before blindly trusting the advice of others
by Rachael Hite Feb 24
5 essential real estate marketing tools for the modern agent
From image editing and social media software to digital scanner apps, every real estate pro can benefit from these digital marketing tools
by Kathleen Kuhn Feb 14
Dear Marketing Mastermind: Does my marketing comply with the code of ethics?
Opinion
How does the code of ethics inform the way that you approach your marketing strategies and platforms?
by Christy Murdock Feb 11
Growing beyond a team: 10 things you should know as you scale
Opinion
Take the journey with this team leader and learn how he went from single agent to leading a team to breaking off into his own brokerage
What’s in a name? Why naming and personal branding matter
In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues
Winter blues getting you down? Here’s how to chase them away
If some days feel a bit like a strugglebus, take some time to take for a little self-care. You'll find yourself motivated all winter long
by Rachael Hite Jan 27