Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and some follower-fueled magic
New York City-based real estate broker and developer Mark O'Brien shares his formula for success on TikTok, where he's amassed 71K followers who follow his rugged renovations
Salt Lake City-based Kaitlin Hannig may take shocking jabs at her viewers during Instagram home tours, but it helps draw in like-minded clients. Today, 75% of her business comes from the platform
The latest model brings major upgrades and a few surprises that could reshape your workflow, digital marketer Jessi Healey writes
Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere
After amplifying Rocket's Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant showcase real client stories
Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation
Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes
From hair dye to denim, brands are pushing boundaries to win attention, but shock value comes with consequences, especially for professionals building on trust
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive
While colleagues are taking vacations, Amy Corr writes, you have the opportunity to lean in on lead generation and personal connections that pay dividends for years to come
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you