Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape
The well-regarded digital content automation service now has a tool for agents and brokers focused on becoming local experts, and better storytellers
We are each the hero of our own story, but not everybody becomes a leader
Those just breaking into the high-end tier seek recognition of their individuality and good storytelling from their agents
Opinion
Lessons from the ultimate storytelling template, applied to the real estate transaction
Lessons from the successes (and failures) of an entrepreneur and former fighter pilot
Real estate consultant: Storytelling, customer experience and product innovation are key
Agents: Pay attention to what you write
With clever words and a touch of wizardry, you can create the aura of a hero like Napoleon and other masters of communication
Stop saying things worth ignoring
Storytelling is what engages Web visitors
The word luxury has become commonplace, use these tips to reach wealthy buyers
The benefits of evoking emotion