It’s no secret that people don’t love getting sales postcards. Establish yourself as a local resource by following these helpful hints
Opinion
Figure out who is in your audience, learn their pain points, listen to feedback, and leverage social media to reach them with the answers they need
Every positive customer service experience adds to the likelihood you and your agency will be remembered -- and recommended
Opinion
The agents who have the most success with Facebook advertising are those who are always testing
Stay true to your branding, focus on your objectives and tailor your content to your audience
Tap into your audience’s interests to truly engage them
The reason someone chooses to work with you may have nothing to do with real estate
The answers may surprise you
Considerations for real estate agents before starting a new site
Postcards aren't dead
Tailor your approach to meet your goals and your clients' needs
Know who you serve, so that you can reach and serve them better
Time dedicated to writing a business plan is time well spent
Borrowing a page from the Ford Mustang ad campaign
Consider medium, format and device in reaching target audience