RE/MAX broker: Embrace new ways or become 'extinct'
Agents and brokers need to embrace digital connections and a high-touch approach, leaders agreed at Inman Connect Now
by Patrick Kearns Sep 15
Jump into spring with Marketing and Branding Month at Inman
Join us all month long for an exploration of what marketing and branding looks like in today's competitive spring selling landscape
by Inman Sep 1
How to turn your short-term rental's history into a selling point
Lion & Orb founder and marketing expert Audie Chamberlain shares how investors can use their property's history to attract guests and improve profits
by Marian McPherson Aug 25
Will Instagram's new video feature Reel in fleeing TikTok users?
Facebook's newest social media tool Instagram Reels was announced 24 hours before President Trump announced a ban that will take effect in 45 days on TikTok
by Craig C. Rowe Aug 7
Local video app Yaza adds new features as agents pile on
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
by Craig C. Rowe Jul 27
How to jump-start your real estate YouTube channel
Consistent, relevant content is key to making the most out of your videos
by Katie Lance Jul 19
Fast (and well-timed), video-tour app Replay Listings hits all the marks
Opinion
Co-founded by a former agent and currently available to New York City agents, the web and mobile video listing portal has its sights set on major market expansion, and it might have the chops to pull it off
by Craig C. Rowe Jul 3
kvCORE users to get video email through exclusive BombBomb integration
Agents and teams using Inside Real Estate's most popular product, kvCORE, will have access to video email come June through BombBomb. All users will have free basic access or the ability to upgrade to a premium account
by Craig C. Rowe May 29
Kerbox Media wants to see all agents in the video spotlight
Founded by a former Southern California agent, the creative services company focuses on all things real estate video, from market updates to Zoom-call coaching
by Craig C. Rowe May 27
Leverage your video content better with vidREACH
Opinion
This software is ideal for those agents and teams that are already comfortable with being on camera but need a better way to organize the marketing and outreach efforts around video content
by Craig C. Rowe May 22
Here's a simple approach to making listing videos
Opinion
Getting started with video can be daunting. Your next listing can shine on camera, all you need is a smartphone, a few apps and a couple hours, from start to finish
by Craig C. Rowe May 19
Homesnap update promotes live open houses
An increasingly popular way to tour homes in the age of COVID-19, live open house events can now be promoted within the popular home search portal
by Craig C. Rowe May 6
Mobile app Yaza geo-tags video content for listings and lifestyles
Opinion
Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing
by Craig C. Rowe Apr 17
How a polarizing listing video got this newbie millions in business
Opinion
When I took on a high-priced, one-bedroom condo for my first listing, it was our ‘millennial’ lifestyle video that helped us break records — love it or hate it
by Chad Carrodus Dec 6
WATCH: Why YouTube is a a 'killer lead generation strategy'
Content marketing on YouTube sets up an entirely different (and better) dynamic between you and new clients, this Keller Williams agent said onstage at ICLV
by Inman Sep 17