Virtual assistants offer leverage. Local assistants protect your brand. Understanding the difference, Troy Palmquist writes, is what separates scalable agents from overwhelmed ones
Your real estate budget isn't built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution
Systems aren’t just a tool for growth, Jen Dillard writes. They’re a foundation for sustainability in your real estate business
Shilo makes a virtual assistant meant to boost real estate agents' productivity. The cash infusion comes as interest in artificial intelligence soars
Real estate companies are rolling out AI assistants with human names and attributes. The tools are increasingly blurring the lines between what tech can do — and what it is
No team? No problem! You don't have to go it alone when you align yourself with colleagues and strategies that optimize your service, coach Verl Workman writes
For many high-achieving real estate pros, stress sneaks in quietly, even in the midst of what looks like success. Author Stacey Soleil offers insights to help you enjoy your top-producer status
Former Keller Williams team leader and virtual assistant company CEO Craig Goodliffe faces child endangerment and intoxication charges after officers found 9 boxes of marijuana in his home
The Consumer Federation of America raised eyebrows and hackles with its advice to pay only the equivalent of a 2% commission for both real estate purchases and sales
Hiring a virtual assistant is about giving yourself leverage so that you have time to focus on income-generating activities and building relationships, coach Verl Workman writes
Lessen trained its AI, called Copilot, with 15+ years of maintenance request data and millions of work orders
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From resisting shiny objects (so to speak) to taking advantage of local intern pools, here's how industry experts say agents can save their pennies in an ever-shifting market
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You've probably been told that if you don't hire an assistant, you'll end up being the assistant. The truth is more complex, so making an effective first hire involves more thought and strategy than you may expect
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