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We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
by Jimmy Burgess Jun 1
How to safely handle an open house
Holding an open house has always been a bit risky and has become even more so during the pandemic. To safely continue the practice, agents should keep these factors in mind
by Lillian Dickerson Apr 19
3 tips for maximizing your team's virtual open house efforts
Start by strategizing promotional campaigns for your listings, work as a team to host progressive virtual open houses, and extend your livestreams by reposting on social media so that viewers can watch over and over again
by James Harris AND David Parnes Jan 14
The challenges of selling a resort town during COVID-19
Team leader Marny Schlopy of Team Schlopy at Coldwell Banker in Park City, Utah, shares how her team and niche market have been impacted by the pandemic
by Lillian Dickerson Jul 30
Chime and social media ad agency Dippidi announce new partnership
The companies announced on Monday a partnership to help real estate professionals boost lead generation and conversion rates
by Lillian Dickerson Jun 29
How to host a property tour on social media as a team
Conducting live tours on social media as a team can be a great way to reach a wide audience and have some fun along the way. Here's how one LA-based agency hosts weekly progressive Instagram open houses, plus a few helpful tips
by James Harris AND David Parnes May 21
3 tips for taking care of business virtually as a team
Be fully prepared to support your clients virtually, guide them through each step comfortably and answer all questions before signing on the dotted line
by Mauricio Umansky May 14
Agents should be authentic, lean on technology during pandemic
The pandemic makes it more important than ever for agents to rely on things like social media, though they should strive to be themselves while creating content
by Jim Dalrymple II Apr 30
The Real Word: Why luxury auctions are surging and what it means
Plus, a look at April's rent payment trends and Zillow's new virtual open house link option
by Byron Lazine Apr 17
Keller Williams executive on taking virtual open houses from 'novelty to norm'
Jay Papasan wants to help teach the entire real estate industry best practices on virtual tours and open houses
by Patrick Kearns Apr 10
Need a virtual tour solution now? Here are our top picks
Opinion
Self-containment and social distancing have made in-person home tours challenging. These top tech picks and tips can help you wait out the unexpected pandemic
by Craig C. Rowe Mar 18
Video: How to run high-tech, high-touch open houses in your farm
Combine your personal flair with savvy online tools for maximized results
by Matt Johnson Dec 10